Creating an Online Presence is Essential in the Real Estate Market

If you are a real estate agency or agent and you are not marketing your business or yourself on the internet, then you are lagging behind the competition. With the way the housing market has been going, can you really afford to fall behind?

More and more prospective buyers are turning to the internet for information on the housing market, home loans and to see which homes are for sale in their area. Here are some interesting facts to help you along:
(according to online statistics)

* 90% of homebuyers use the internet for information pertaining to real estate
* 77% of buyers viewed a home for sale online then drove by it to check it out
* 36% of buyers found the home they bought on the internet first
* 25% of FSBO’s rely on the internet to sell their homes

Those numbers alone should tell you the marketing potential you could be reaching by establishing your online presence. What’s even better, you could be reaching clients from around the country and the world who are interested in buying real estate in your area.

When establishing your presence on the internet it’s important to keep these aspects in mind to ensure you are reaching the right audience.

* Who are the people buying homes?
* Who are the people selling homes?
* Do they enlist the services of real estate agencies/professionals?
* What do they look for on the internet?

Also consider:

* Homebuyer characteristics
* Homes purchased characteristics
* Process of searching for a home
* Financing
* Homes for sale by owners
* Home buying
* Home selling
* Real estate agencies/professionals

Statistics, demographics and characteristics are constantly changing. The content you are publishing on the internet needs to be updated frequently. In order to establish your agency or self as a reliable go-to person, you must consistently put out up to date information. Unreliable information is old information.

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