Using search engine optimization to benefit your real estate business isn’t a painful or lengthy process. There are some simple steps you can take and techniques you can use to make your website more visible to search engines, thus increasing traffic and profits.
Domain Name:
This tip is especially great for beginners who have yet to secure themselves a domain name for their website. Include a keyword related to your niche in your domain name. Using the name of your agency is a popular way to go too. Whichever avenue you choose to go down, make sure your domain name is short and easy to remember.
Watch Keyword Density:
One mistake some in the real estate industry have learned is that using too many keywords or “stuffing” is ultimately bad for business. Overloading your content with keywords makes content hard to read and turns traffic away. Keyword stuffing is obvious and shunned by search engines, which will either reduce your rank or suspend your page all together.
Use Variations:
Use different variations of keyword phrases throughout your text. People think differently and use different keywords to search for the information they are looking for on the web. Here are a few examples:
* Home Foreclosures
* Homes in Foreclosure
* Foreclosure Homes
* Foreclosed Homes
Add a Blog:
Add a blog to your website that is keyword rich. Provide beneficial information that your target audience is looking for and sprinkle your posts with keywords. This will help drive traffic to your website.
Where to Add Keywords
* Meta Tags
* Title Tags
* Headlines
* Navigation Links
* Website Content
* Blog Posts
* Domain Names
Search engine optimizing your website will ultimately divert traffic to your pages. The key is to have a specific target audience in mind when planning your SEO strategy. The keywords should include what your target audience is searching for. A good way to increase the ROI is to monitor trends and stay current.
These are only a few of the many SEO tips you can use to benefit your real estate business. What tips can you add to the list?
Domain Name:
This tip is especially great for beginners who have yet to secure themselves a domain name for their website. Include a keyword related to your niche in your domain name. Using the name of your agency is a popular way to go too. Whichever avenue you choose to go down, make sure your domain name is short and easy to remember.
Watch Keyword Density:
One mistake some in the real estate industry have learned is that using too many keywords or “stuffing” is ultimately bad for business. Overloading your content with keywords makes content hard to read and turns traffic away. Keyword stuffing is obvious and shunned by search engines, which will either reduce your rank or suspend your page all together.
Use Variations:
Use different variations of keyword phrases throughout your text. People think differently and use different keywords to search for the information they are looking for on the web. Here are a few examples:
* Home Foreclosures
* Homes in Foreclosure
* Foreclosure Homes
* Foreclosed Homes
Add a Blog:
Add a blog to your website that is keyword rich. Provide beneficial information that your target audience is looking for and sprinkle your posts with keywords. This will help drive traffic to your website.
Where to Add Keywords
* Meta Tags
* Title Tags
* Headlines
* Navigation Links
* Website Content
* Blog Posts
* Domain Names
Search engine optimizing your website will ultimately divert traffic to your pages. The key is to have a specific target audience in mind when planning your SEO strategy. The keywords should include what your target audience is searching for. A good way to increase the ROI is to monitor trends and stay current.
These are only a few of the many SEO tips you can use to benefit your real estate business. What tips can you add to the list?
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