Why Keywords are Important for Your Real Estate Blog and Website

You have probably heard of keywords and keyword phrases. In order to effectively use keywords and phrases to optimize blogs and websites for SEO purposes, you must understand what they are and why they are so important.

Basically, when an internet user types a word or phrase into a search engine, those are considered keywords and phrases. Optimizing your real estate blog and website with keywords is important because it drives in traffic.

Keywords are used to describe the information listed on your blog or website. Let’s say you frequently post information on real estate foreclosures or the median sales price for listed properties in your area. Real estate foreclosures and median sales price would be your keywords. Keywords are added to blogs and websites in the form of tags.

The keywords are then stored in an index within search engines. The next time someone types the words real estate foreclosures or median sales price into a search engine, your real estate blog or website will be listed in the search engine index. Your page rank determines how high your website is listed in the index.

To help you find which keywords and phrases are most commonly being searched for, you can use keyword tools provided by sites such as Google. To narrow down commonly searched for keywords and phrases, look for ones that are related to your type of website. In this case it would be real estate, foreclosures or average prices. Also, to make your word and phrase search easier, Google lists keywords and phrases by category and subcategory.

Choose your keywords wisely and do not overdo it. Remember, the keywords you have listed in your tags must appear within your website and blog. Keyword stuffing, meaning adding content full of words and phrases with no meaning to simply drive in traffic, is not allowed by search engines. Keyword stuffing can result in suspension or removal from search engines.

Post Information That Prospective Clients Want to Increase Real Estate Sales

Are you finally turning to the internet to promote yourself or your agency? Do you already have a website or real estate blog and are looking for new ways to attract clients? If you haven’t already, it’s time to post information that prospective clients are looking for.

Before a client takes that first step in forming a relationship with you, there are a host of questions they want answers to. If you do not provide the answers they are looking for in one convenient and easily accessible place, they are likely to move on to another website or real estate blog until they find the information and type of agent they are looking for. Why is posting this information important? It will land more clients on your doorstep and increase real estate sales.

What are prospective clients looking for and what type of information do you need to provide them with?

1. An agent that specializes in the area of the industry they are interested in.

2. An agent they can get to know and trust.

3. An agent that works in their geographic location.

4. An agent with awards/certifications.

5. An agent that is easily accessible.

6. An agent that gets the job done in a timely manner.

Always list the credentials of each and every agent in their individual profiles. Prospective clients look for certifications including ABR, CDPE, LHMS, CRS and SRES. As your education continues and more certifications are earned, list those as well.

Once you know what prospective clients are looking for, write content to be posted on a website and/or real estate blog. The content needs to flow naturally and be easy to read and understand. Think of the types of questions prospective clients have asked you as an agent in the past before signing on as your client. An influx of new clients will raise real estate sales even in a poor market.

Send Your Real Estate Blog Viral

You spend hours researching and writing content for your real estate blog and dutifully make posts on a daily or weekly basis. Whether your real estate blogging venture is geared towards the industry in general or is marketed towards a specific geographical area or niche, going viral is a sure way to speed up the number of followers you have. Why is it important to gain a mass following?

It gets your brand out there and helps to establish yourself as an expert in your field. It also extends your list of prospective and current clients. Adding your domain name to signs, business cards and print ads is great, but it simply isn’t enough. To stay ahead of the competition it’s essential to go viral beginning with your real estate blog.

Going viral is pretty easy. Simply add a convenient and easy to spot way for your readers to share your post at the bottom of each post. By using plug-ins and coding tools, your readers can click a button and send your post via e-mail, post your link on their site or send it to their favorite social networking sites. Another great feature about plug-ins and coding tools is they do not clutter your blog. You can place a single button at the end of each post that will expand into a row of buttons when clicked on. By adding a simple sharing tool, the time you spend real estate blogging can pay really pay off.

Using sharing tools in all posts instead of along the border of your blog can increase traffic immeasurably. Sharing tools are quickly catching on because when people like what they read, they like to be the first to pass along the information and share it with their friends. One share tool that is catching on is called SiphsMail. This tool tracks statistics for you. You will be able to see how many times your post has been shared and on which platforms. When a post of particular interest is shared a vast amount of times and you know about it, you can seize the moment and expand on it.

Once you’ve added a sharing tool to your blog, you can consider yourself going viral. In no time you will be able to see whether your real estate blogging efforts and the information you are putting out there is successful or needs a little work.

Creating a Real Estate Blog

Creating your very own real estate oriented blog is a great way to get noticed on the internet. It’s important to blog about current topics with quality information.

Increase Web Presence

Creating a blog increases the visibility of your web presence. Post your blog on your website or make sure to link to it. If your posting content that people want to read and look forward to reading, other sites will want to link to you too. With time, your search engine rankings will increase as well as your visibility.

Start a Following

If you want to start a following, it’s critical to blog consistently and with relevant information. Also, if you’re blog is already associated with a blogging website like Blogger or WordPress and you have a substantial following, then leave your blog where it is and begin following others. This will lead to others following you. Adding a blog to your own website will increase your web presence at a quicker pace then if you start a blog on a blogging website.

Niche Blogging

If you target a niche audience, such as home foreclosures or waterfront properties, then blog about it. Become an expert in your area and blog about information pertaining to that area and the market it attracts.

Blog Directories/Search Engines

Blog directories are basically a compilation of blogs. The directories are managed and blogs are sorted according to relevance and quality before being sorted into categories. Blog directories are known for their vast databases and by adding your blog; your web presence can be increased immeasurably. Submit your blog to search engines as well.

Inbound Links

Every time another website links to yours, a blog directory lists you in their database or a search engine lists your blog in its index, then another inbound link is added to your website or blog. Inbound links are a great resource, expanding your overall web presence.