Tips from Ozio Media: Complaints and How to Handle Them with Content

There are certain steps that should be taken when handling a complaint or negative review. Complaints and negative reviews are a part of business and are not always a bad thing. When consumers research a product or business online, they expect to see both positive and negative reviews as well as a few complaints. This helps to validate the product and business.

However not all complaints and negative reviews are the same. Begin by determining whether or not the complaint is valid. If a complaint is not valid, respond in a kind and professional way such as “We appreciate your perspective, but are not sure what the issue is you are referring to.”

By no means does responding to an invalid complaint mean you should continue to go back and forth with the person. Put the invalid complaint to rest and move on. All valid complaints and negative reviews should be responded to in an in-depth manor.

Rule number one is to respond in the positive. After reading the complaint, ask yourself why the complaint was made, and how you can help. Reach out to the person who made the complaint while respecting their privacy.

Next, offer a solution tailored to the individual. Let the individual know when you’ll be making a change or righting their wrong. Once the complaint has been settled, bring an end to the situation by following up with the customer one last time and thanking them for their patience.

When it comes to negative reviews, always read them thoroughly and determine the issue. Again, ask why and how. Next, issue a response. A response to a negative review can be a positive review, press release, content posted on your website, or posts made via social media all in light of the negative situation at hand.

A response should never be handled in a defensive manner and never make it personal. Negative reviews are written by product testers, unhappy customers, and the competition. Never address them directly or reference them in your response. Reference the issue and your solution.

When issuing a response to negative content, always remain calm and collected even if you have a right to be angry. Once you post a response anywhere online it becomes part of your business. Customer service reflects your brand. Keep it positive and professional.

If you find your business receiving complaints or being thwarted by negative reviews, follow the above tips from Ozio Media. Complaints and other negative content can be turned into a positive with the right reaction.

Promote MLS Real Estate Listings and Gain Client Interaction

There are several reasons why you want people to read your emails even if they are not in the market at the moment to buy/sell a property or retain your real estate services.

The number one reason for establishing your email marketing campaign is to drive traffic to your website. Your emails will contain a link to your website where information about you, your agency and your real estate services are available in abundance.

Getting Potential Clients to Read Your Emails

First, what are you typing into your subject line? If you are promoting a service or MLS real estate listings to a targeted audience, then say so directly.

Also, it’s important to keep your emails consistent. Information must also be beneficial to the client and never waiver from quality. The purpose of your email marketing campaign is to gain a healthy interaction between your agency and your clients.

What’s even better is providing an email so beneficial that those on your email list forward it along to others.

Content

Providing the right content can get your recipients to open and read your emails. When sending out information of promotions or MLS real estate listings, include free beneficial information related to the promotion.

If the basis of your email is to educate your audience, advertise your agency and your real estate services within the content.

Also, issue a survey, provide an easy way for clients to give feedback, promote a competition or include reviews or the latest polls. These are great ways to promote interaction.

Video

Some email marketers have gotten creative with their email campaigns. Sending a video is especially effective with younger clients. Use humor to get people interested and entice them to send more people your way.

Do not include the video in the email, but post it on your site. Include a link to the video in your email along with a catchy description and other beneficial information.

This way if a client doesn’t click your link they will still have received something of value.

Creating an Online Presence is Essential in the Real Estate Market

If you are a real estate agency or agent and you are not marketing your business or yourself on the internet, then you are lagging behind the competition. With the way the housing market has been going, can you really afford to fall behind?

More and more prospective buyers are turning to the internet for information on the housing market, home loans and to see which homes are for sale in their area. Here are some interesting facts to help you along:
(according to online statistics)

* 90% of homebuyers use the internet for information pertaining to real estate
* 77% of buyers viewed a home for sale online then drove by it to check it out
* 36% of buyers found the home they bought on the internet first
* 25% of FSBO’s rely on the internet to sell their homes

Those numbers alone should tell you the marketing potential you could be reaching by establishing your online presence. What’s even better, you could be reaching clients from around the country and the world who are interested in buying real estate in your area.

When establishing your presence on the internet it’s important to keep these aspects in mind to ensure you are reaching the right audience.

* Who are the people buying homes?
* Who are the people selling homes?
* Do they enlist the services of real estate agencies/professionals?
* What do they look for on the internet?

Also consider:

* Homebuyer characteristics
* Homes purchased characteristics
* Process of searching for a home
* Financing
* Homes for sale by owners
* Home buying
* Home selling
* Real estate agencies/professionals

Statistics, demographics and characteristics are constantly changing. The content you are publishing on the internet needs to be updated frequently. In order to establish your agency or self as a reliable go-to person, you must consistently put out up to date information. Unreliable information is old information.