Ozio Media Reviews the Good and Bad of SEO Content

Ozio Media reviews the good and bad sides of SEO content because SEO can make or break the success of an online marketing campaign. There are several beneficial reasons why the articles you post on your website should be optimized for the search engines.

The Good

SEO content attracts visitors to your website. You need visitors to your website before you can do anything else such as convince them to opt-in to your mailing list or convert them into customers. SEO attracts visitors to your website by placing keywords in your content.

Keyword phrases are the words and phrases people type into their favorite search engine when looking for information online. Efficiently optimizing a website by doing proper keyword research helps to increase profits and website traffic because you are reaching more people.

You have invested a lot into your online business and in order to make a profit and stay in business, you need people to visit your site and buy your goods and services. When SEO is used properly, you can target specific traffic to your website. This means you'll be targeting people that are in the market to buy what you are selling.

When your site is properly optimized for the search engines and you have created many backlinks to your site from other sites, your site's page rank increases. This is important because you want potential customers to see your website pop up first in the index of their searches. Websites that pop up on the first one or two pages of search engine indexes receive the bulk of targeted traffic.

The Bad

There is a bad side to SEO as well. Reviews of the bad side of SEO clearly indicate that stuffing too many keywords into your content results in driving traffic away because the search engines will lower the ranking of your website. The worst case scenario can result in your website being banned by search engines. In this case, you will not be found in any new searches.

Keyword stuffing (using too many instances of a keyword phrase in an article) also results in poorly written content that is difficult to read. Each piece of content should be reviewed to make sure it is not saturated with keywords because it will not be of any value to readers. Search engines dislike keyword stuffing because it's considered cheating in order to get your page rank higher.

Page Rank is an Important Aspect in Real Estate Marketing

If you have a website, which you should, then you should also be interested in how high your website ranks with search engines. On that note, search engines (Google in particular) love inbound links to websites. They count the number of websites linking to your own when crawling your site to determine where to place it among the millions of others in their indexes. When thinking about inbound links, search engines do not solely focus on quantity, they focus on quality and so should you. A high page rank means your real estate marketing strategy is paying off.

Relevance: A website that has similar content to yours and uses similar keywords provides more value to your website than one that has no bearing at all. Since your website is all about the industry, a website providing statistics about commercial real estate will give you a higher ranking among search engines than one that provides info on dog breeds.

Popularity: Websites that have high search engine ranking themselves will give you’re ranking a boost. One popular website linking to yours won’t do much for your ranking but several will. To get a popular website to link to yours, you must benefit that site in some way. If you are an area expert in business financing, a site specializing in commercial real estate will benefit from you.

Every search engine uses different criteria to give a website a page rank. Their criteria are kept secret in an attempt to keep the process fair to all. Page rank is scaled from 1 to 10. Websites with a page rank of 5 or higher are considered popular sites.

Inbound links are not the only way to increase your site's page rank. Listing your website with popular directories is another way to go. Directories list a vast amount of websites by category. Most allow you to localize your website by entering state, county, city or metro area. Why is this important? Someone looking to invest in commercial real estate in your region can use a directory to find a broker in that area.

Page rank needs to be a top priority when it comes to your real estate marketing plan. Popular websites make higher profits and get more brand exposure.