Page Rank is an Important Aspect in Real Estate Marketing

If you have a website, which you should, then you should also be interested in how high your website ranks with search engines. On that note, search engines (Google in particular) love inbound links to websites. They count the number of websites linking to your own when crawling your site to determine where to place it among the millions of others in their indexes. When thinking about inbound links, search engines do not solely focus on quantity, they focus on quality and so should you. A high page rank means your real estate marketing strategy is paying off.

Relevance: A website that has similar content to yours and uses similar keywords provides more value to your website than one that has no bearing at all. Since your website is all about the industry, a website providing statistics about commercial real estate will give you a higher ranking among search engines than one that provides info on dog breeds.

Popularity: Websites that have high search engine ranking themselves will give you’re ranking a boost. One popular website linking to yours won’t do much for your ranking but several will. To get a popular website to link to yours, you must benefit that site in some way. If you are an area expert in business financing, a site specializing in commercial real estate will benefit from you.

Every search engine uses different criteria to give a website a page rank. Their criteria are kept secret in an attempt to keep the process fair to all. Page rank is scaled from 1 to 10. Websites with a page rank of 5 or higher are considered popular sites.

Inbound links are not the only way to increase your site's page rank. Listing your website with popular directories is another way to go. Directories list a vast amount of websites by category. Most allow you to localize your website by entering state, county, city or metro area. Why is this important? Someone looking to invest in commercial real estate in your region can use a directory to find a broker in that area.

Page rank needs to be a top priority when it comes to your real estate marketing plan. Popular websites make higher profits and get more brand exposure.

Include E-Newsletters in Online Real Estate Marketing

Marketing on the internet is steadily increasing. It’s faster, cheaper and effective. Consumers can easily find the information they want at any time at no cost to them. When they’ve found what they are looking for or have had their fill, they move on. The internet is all about them.

One way to target these people and convert them into clients is to provide them with the information they want in one, easy to read newsletter that is sent directly to them.

There are two ways to begin an e-newsletter. You can create one on your own or pay a service to pre-write the newsletter for you. If you choose the second option, make sure there is an area in the newsletter that is left open for you to customize.

To get your opt-in list going, provide a link or button on your website and blog as an easy way for people to sign up for your newsletter.

When establishing an online newsletter, the first step is deciding on what you want your newsletter to accomplish. Secondly, it’s important to find a niche and focus your marketing on that niche.

Many in the industry establish an online newsletter to distinguish themselves as experts in their area, market listings and services, increase prospective clients and to market their name. Consulting the latest real estate trend can aid you in targeting your niche.

Many of the goals related to publishers of e-newsletters are similar if not the same as those publishing blogs. The number one goal is real estate marketing. Many services translate the information you have posted in your blog into e-newsletters.

This is great for on the go information but can become redundant for your blog followers that subscribe to your e-newsletter. When coming up with new topic ideas, always include beneficial information on the latest real estate trend.

Remember, when it comes to e-newsletters, customization is essential. To keep reader retention high and increase the number of people opting in to receive your newsletter, customize your publication to a specific market or real estate trend. This is basic online real estate marketing 101.

Promote Upcoming Open Houses with Email Marketing

Promoting your brand and your agency is an essential form of real estate marketing when it comes to staying ahead of the competition. E-mail marketing is a beneficial avenue of online advertising, that when done correctly, can drive in potential clients, persuade existing clients to retain your services and enhance existing relationships with current clients.

It’s also an effective way to distribute real estate advice and news of upcoming open houses. E-mail marketing has often been compared to direct mailings, print newsletters and advertising in print newspapers and magazines and shares the same results.

Is E-mail Marketing Popular?

The answer to this question is yes. E-mail marketing is popular because it’s cost effective which is a must in this economy. It also allows you to send messages and real estate advice directly to clients and potential clients in your target audience.

The Benefits

You can create your own list of opt-in e-mail addresses or rent one from a service company. Targeting your audience is simplified with e-mail marketing.

You can send out e-mails to clients in a specific geographical area, to buyers or sellers or those in a specific market. The possibilities of narrowing your target audience and furthering your real estate market are endless.

You can create long-term relationships through e-mail marketing by providing beneficial and need to know information. Also, send out information on upcoming open houses and listings available that would be of interest to specific markets.

To save yourself some time, advertise in someone else’s e-newsletter. Find a publication that promotes real estate advice and pay to advertise in it. There are many publications designed for this specific purpose.

The Golden Rule

Never send spam, always get permission from the owner of the e-mail address before sending them a promotional e-mail. Permission is obtained when a client or potential client opts-in to your list.

There are laws and regulations you must abide by before sending out any form of commercial e-mails as part of your real estate marketing. Brush up on the rules and regulations in your area.

If you don’t follow the golden rule then you could be considered a spammer and risk damaging your reputation.

Real Estate Marketing: How to Market a Property Online

Marketing a property online can be a successful and profitable venture if it’s done the right way. Some real estate agents see a light to moderate return on homes marketed on the internet while others experience a high margin of profit. What sets these two apart? The success of a property marketed online depends on marketing tactics, information provided and accessibility to the information.

Usability

Make your website easy to navigate. Use menus and links to provide clustered information. Make the search as easy as possible for potential clients. It’s also helpful to add an easy to use and simplified search tool. Keep your home page simple and straight forward. Throwing too much information at a potential client is more likely to turn them away than to help them out.

Information

Attract potential buyers with a simple and informative headline. Add many pictures of the property from different angles. If you were the homebuyer, what information would be important to you and what would you want to see? The information you post should be plentiful, but stick to pertinent details only. Give all of the information a homebuyer will need to keep them focused on your site. Always use proper grammar to keep your site professional.

SEO

Search engine optimization is essential when marketing a property on the web. Make getting noticed by search engines a priority. To get noticed, optimize your home page title as well as the titles for the rest of your pages. Include keywords in your property descriptions and other information posted on the site.

Replies

Always get back to the client via e-mail. Make sure your e-mail tool is working properly and reply to clients as soon as possible.

Marketing on the internet is more cost effective than other commonly used means of marketing such as print ads and TV or radio promotions. To ensure your website is running at its fullest potential, take a look around. Explore all areas of your site. Check for glitches, slow loading pages, typos and misinformation. This is a good way to make sure all information, pictures and listings are present and accounted for.